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Instagram & LinkedIn Strategy for Service-Based Brands

Double Your Visibility with the Right Platform for the Right Message

Social media isn’t one-size-fits-all—especially for service-based businesses. Instagram is great for brand storytelling, while LinkedIn shines for building credibility and attracting B2B leads. The key is knowing how to use each platform effectively.

In this article, we dive into:

  • What kind of content works best on Instagram vs. LinkedIn
  • How to plan a 30-day content calendar tailored for each platform
  • The best times to post and how to boost engagement organically
  • Tools to schedule, design, and track your posts with ease

If you’re tired of posting without results, this guide will help you build a strategy that actually supports your business goals.

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