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Local SEO in 2025: What’s New and What Still Works

Stay Ahead of the Algorithm and Dominate Local Search

Google’s local search algorithms are evolving—but that doesn’t mean you need to start from scratch. The fundamentals still matter, but success in 2025 means combining proven tactics with new updates.

Inside this guide:

  • Why Google Business Profile optimization is more important than ever
  • The role of localized content and reviews in your ranking
  • What’s new with mobile-first indexing and AI-driven search
  • A step-by-step checklist to improve your local SEO this month

Whether you’re a local dentist, real estate agent, or service provider, this post will show you how to stay visible and attract customers in your area.

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